Happy Friday Fashionistas. Today’s all about the Fab Amanda who is the founder of Mini Mode children’s brand! She had the desire for this new brand after she realized there was no glamour for kids when showing her collections at London Fashion Week, alongside adult fashion brands. She wanted kids glamour in the UK market, and that she did! Read more about the boss babe below.
1. Tell us a little about yourself
I have an entrepreneurial spirit and love creating new things. That’s who I am at heart.
2. How did mini mode begin and what should we know about it?
Mini Mode is really an evolution of my kids Brand Isossy Children. It’s been a journey of learning, experimenting and meeting lots of amazing people which led me to want to impart all of my knowledge and share it with other brands. So by setting up this platform to showcase kids brands I get to develop my passions further.
You know London hasn’t got anything that’s kid centric for fashion and consumers so I wanted to bring that vision to life. Et voila, Mini Mode was born.
3. Fall trends for kids?
We’re producing our first Mini Mode magazine for the show and we’ve done some trend reports so for SS19 we’re looking at lots of primary colors, riot red, sky azure and energy yellow making statements on the Mini Mode runway. Edgy athleisure wear trends will be at the show with brands like Hugland from Sweden and Adam and Louisa from the UK. We have glam and glitter galore in the show with Jnr Nation from Australia amping things up with gold sequined bomber jackets and golden Lycra leotards which is a tomboy girls dream. And Bebebebe, South Korea have a gold dress which is to die for. Literally!
4. Anything about the show to know? Where can we follow along ? Social media?
Mini Mode is for Industry folks but we value our consumers so much that we have a special show just for them. After all fashion is for us, the everyday people. We love glamour and fun and fashion first. We have lots of regular kids modeling and we really want to empower the kids. We’re all about being inclusive and fabulous.
5. Anything else you’d like to share?
Ali, we love you and thank you so much for sharing the love.
Hugs Amanda xx